First of all…no matter who you are, where you are, what you believe in, or if/how you celebrate holidays, I wish you all happiness, warmth, safety and comfort as we speed headlong into this season of new beginnings…
In the spirit of the holidays, let’s take a minute or two and celebrate the wonder of recycling, this time with help from our friends at Volkswagen (Italy)…
So what does recycling have to do with Christmas? And what does an ornament (other than one on the hood) have to do with a car? Not much. And that’s okay. What matters is that their agency took a concept through to execution and cemented the VW logo with an important social message that, hey, before you toss it in the trash can, think about recycling it first.
I hope your holidays are filled with wonder, gratitude and peace. That’s a thought worth recycling, isn’t it?
